We knew it was going to happen. It had been talked about for a while and after all it is the natural consequence of a period that has been putting many sectors in difficulty for a long time. Finally, the effects of the pandemic also reached the watch market, with the consequent increase in list prices. This is why if we write today – at the beginning of 2022 – “Rolex prices” on Google we will have a not so pleasant surprise: most Fake Rolex models see an increase on list prices ranging from 2.5 to 12% more than the last year.
News not to be taken lightly.
The reasons are the same as those that have affected other large sectors, but we will see them later. Let’s first look at the new Rolex prices we will have to face in this 2022.
Oyster Perpetual: from € 5,600 to € 5,850
A decent + 4.4% more than in 2021, which does not weigh that much thanks to the price range to which the model belongs.
Explorer: the biggest price increase
In a completely unexpected way, this collection was the one that saw the most significant increase of all – even if “muffled” by the low price.
- Explorer I: from € 6,100 to € 6,850 for the Ref. 124270, with an increase of a significant + 12.2%. Slightly lower for the Ref. 124273, which registers a + 3.5% going from 10,350 to 10,700 €.
- Explorer II: a nice + 11% here too, with a base price that spikes from 8,100 to € 9,050 without batting an eye.
Read our review on the new Rolex Explorer.
Day Date: from € 37,600 to € 38,600
The increase on this collection is much more contained, with + 2.6% on both Ref 228239 and 228235 (with the same price for both).
Milgauss: from € 7,950 to € 8,750
Other very important numbers for this other historic Rolex collection, which sees an increase in official list prices of a worrying + 10%.
Read our Rolex Milgauss review.
Submariner: + 10%
Again, a difference that is felt a lot compared to 2021.
- Ref. 124060: from € 7,750 to € 8,850
- Ref. 126610LN: from 8,750 to 9,650 €
- Ref. 126610LV: FROM 9.150 TO 10.150 €
Read our review of the Rolex Submariner in white gold.
Daytona
Here we have two different situations: a considerable increase for the less expensive reference, and much lower for the others, which however have an already more important starting price.
- Ref. 116500LN (+ 10.3%): from 12,600 to 13,900 €
- Ref. 116515LN (+ 2.5%): from € 28,550 to € 29,250
- Ref. 116518LN (+ 2.5%): from € 27,250 to € 27,950
- Ref. 116519LN (+ 2.8%): from € 28,450 to € 29,250
- Ref. 116505 (+ 4.4%): from € 37,100 to € 38,700
- Ref. 116506 (+ 2.6%): from 72,600 to 74,500 €
- Ref. 116509 (+ 4.4%): from € 37,100 to € 38,700
- Ref. 116508 (+ 2.6%): from € 35,100 to € 36,000
Read our article on the history of the Rolex Daytona.
GMT Master II: 11% more
The same percentage of price increases for both the Ref. 126710 Oyster – which thus passes from an official price of € 9,050 to € 10,050 – and for the Ref. 126710 Jubilee, which now costs € 10,250 instead of € 9,250 as last year.
Check out our Rolex Batman review.
Sky Dweller: + 2.8%
The increase for this collection is decidedly more contained.
- Ref. 326934 Oyster (+ 2.8%): from € 14,200 to € 14,600
- Ref. 326934 Jubilee (+ 2.8%): from € 14,400 to € 14,800
Discover the review of the Rolex Sky-Dweller in steel and gold.
Yacht Master 40: between 2.6 and 2.8% more
Almost identical price increases for the two references, which however move on quite different price ranges.
- Ref. 126622 (+ 2.6%): from 11,450 to 11,750 €
- Ref. 126655 (+ 2.8%): from € 26.150 to € 27.850
You can read the Rolex Yacht Master 40 review here.
Sea Dweller: between 9 and 11% more
Let’s go back up with this collection.
- Ref. 126600 (+ 10.8%): from 11.150 to 12.350 €
- Ref. 126603 (+ 9%): from 14.950 to 16.300 €
Read our full Rolex Sea Dweller review.
Deepsea: + 9.8%
And we remain on considerable increases here too.
- Ref. 126660 (+ 9.8%): from 12.050 to 13.250 €
- Ref. 126660 Blue (+ 9.8%): from 12.350 to 13.550 €
Check out the Deepsea in our review.
The reasons behind the increase in the Rolex cost: the domino effect of the pandemic
Now that we have seen what we are dealing with, let’s go back to the speech left pending at the beginning of the article.
Why is there such an important increase in Fake Rolex prices?
As already mentioned, watchmaking is not the only sector that has undergone this change. All are victims of the same cause: the concatenation of critical issues along the entire production chain.
- Closure of non-essential activities in an early phase of a pandemic
To prevent infections from skyrocketing, many governments have imposed the closure of all those activities that were deemed unnecessary.
In this way, we tried to limit the contact between suppliers and customers, between operators and managers and so on.
- Failure to stop the application
The fact that companies stopped producing non-essential goods did not stop people from continuing in their demand for products.
Indeed, several studies show how – thanks to the forced daily routine – orders for non-essential products have increased in the pandemic.
This meant that people continued to order and companies to sell, relying solely on the stock they had in stock.
- Exhaustion of stocks and bottling of orders
Out of stock, companies found themselves having to reorder raw materials to continue producing what customers required.
Many, aware of the situation, have ordered excessive quantities of materials to be able to fill their warehouses before the others, which has led to several consequences:
the manufacturing companies could not keep up with the orders, with an overlapping of orders impossible to manage within the required time frame
many found themselves unable to request materials, which were already out of stock because they had been ordered in advance by others in a massive way
delivery routes, already limited due to the Covid emergency, were unable to meet demand – thanks to a reduced workforce due to layoffs of various kinds.
- Price increase
Among the materials that have met this domino effect of demand-scarcity is steel, one of the most important materials for the production of watches.
And, in the law of the market, scarcity means value: if you want something that is difficult to find, you have to pay more for it.
This explains the reason for such important increases on the Rolex price list, which certainly do not go unnoticed on already substantial price ranges.